TUI Hotels & Resorts continues its expansion in Asia, with the opening of its first hotel in Cambodia and the introduction of its TUI Suneo brand in China.
The TUI Blue Sihanoukville, located along the Gulf of Thailand’s coastline, marks the brand’s debut in Cambodia. Situated in the heart of Sihanoukville and near the beach, the hotel offers 189 guestrooms and suites, a gym, and an outdoor swimming pool. It aims to attract lifestyle travellers exploring Cambodia’s rapidly developing tourism scene.
Meanwhile, in China, TUI has launched its first TUI Suneo hotel in Shenzhen. The TUI Suneo Shenzhen Manwan, located in the Dapeng Bay New District, features 215 rooms and suites and expansive outdoor facilities, catering to both relaxation and exploration in one of China’s most dynamic cities.
In addition to these new openings, TUI Hotels & Resorts has signed three new projects, further expanding its Asian portfolio. With 26 additional hotels in the pipeline, the company is set to increase its presence in destinations such as Cambodia, China, Indonesia, the Maldives, the Philippines, Thailand, and Vietnam.
TUI currently operates 22 resorts in Asia, with the recent addition of three new properties this financial year: TUI Blue Maduzi in Bangkok, TUI Blue Berawa in Bali, and TUI Blue Guilian Watermark Promenade in China. By September 2025, more hotels will open in Vietnam, China, and Cambodia, continuing the brand’s expansion across the region.
“Adding a new destination and launching an additional brand in Asia is an important milestone for us”, shared Artur Gerber, managing director TUI Hotels & Resorts. “Our expertise in the leisure hotel industry offers great added value not only to guests from Europe but also from Asia. Together with our local partners, we will create a welcoming atmosphere and unique holiday experiences.”
His career also includes roles with Four Seasons, Mandarin Oriental, and Savoy Group, as well as leading the launch of Sindalah Island, Neom’s first luxury island and yacht club destination in Saudi Arabia.
In her new role, Sheller will lead Virtuoso’s global cruise strategy, strengthen partnerships with top cruise lines, and drive growth in the global cruise market. She will report to Úna O’Leary, vice president, global partnerships, and be based in Parkland, Florida.
With over 20 years of hospitality experience, she has held senior roles at Rosewood Hotels & Resorts and The Ritz-Carlton Hotel Group. Most recently, she served as chief operating officer at Resense Spas, where she managed a global portfolio of luxury spas, leading business expansion and maintaining high wellness standards.
