ITB Berlin forms marketing pact with halal tourism trade show

ITB Berlin has linked arms with International Travel Week Abu Dhabi (ITW) to form a marketing alliance that consists of marketing and promotional activities.

Following its 2015 debut, ITW Abu Dhabi will take place for the second time at the ADNEC Exhibition Centre on November 25-26, 2017 for both trade and public visitors.

Specialising in the needs of the Muslim travel market, ITW Abu Dhabi features five tourism segments and conferences, including halal, medical, shopping, sports and family friendly tourism.

Wonderful Indonesia, the Indonesian NTO, will be the main sponsor for this year’s show, which is hosted by the Abu Dhabi Tourism & Culture Authority and Abu Dhabi Convention Bureau. The show will also feature a hosted buyer programme.

David Ruetz, head of ITB Berlin, said: “With its rapid growth and by specialising in halal tourism, an increasingly important segment, ITW Abu Dhabi is certain to become a major player in the global travel market. We greatly look forward to assisting our colleagues in the emirates with their marketing and promotional activities.”

Andy Buchanan, spokesman for ITW Abu Dhabi, added: “The partnership with the world’s most recognised travel trade show is a huge boost to the ambitions and potential of the event in Abu Dhabi.”

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