Tag: Travel Marketing

Travel and tourism’s road to recovery have given birth to some of the liveliest and most creative case studies in marketing. From leveraging the power...

Communications innovations and changes in the travel and tourism landscape, particularly travel behaviours and expectations, are shaping the work of marketers in the industry

Travel and hospitality players can harness the power of immersive short-form videos on TikTok to offer personalised travel content to ignite inspiration and capture the demand of travellers

Six leading sales and marketing experts based in the UK, Germany, France, Russia and Thailand have come together to establish the Worldwide Travel Alliance...

Stuart Stacy, vice president, managing director Asia-Pacific at Adara, shares how travel marketers need to gain deeper audience insights and adopt data-driven solutions to ramp up personalisation and deepen brand loyalty amid a flattening trajectory of the travel market.

Premanjali Gupta, head of marketing for Asia-Pacific at Blis, a mobile location technology company, shares how to use real-world intelligence to best engage and persuade travellers on their purchase journey.

The travel consumer of today demands personal and frictionless interaction across multiple media channels, and this is a primary concern industry players are urging their colleagues to take heed.

The period after the December-January break is when people start dreaming about their next holiday, says MyTravelResearch.com, providing an opportunity for travel marketers to inspire...

When it comes to travel marketing, it is not always about the numbers, Russell Young, managing director, Asia Pacific, Sojern, says.

Instead of investing in a mobile app, travel agents, destination marketers and other travel providers should take advantage of big data and focus on...