Tag: Tourism Marketing
Luxury travel shines on
Wealthy travellers around the world are increasingly drawn to Asian destinations, which have plenty to offer, from new and refreshed hotels to wholesome experiences
A splendid time
Travel and tourism’s road to recovery have given birth to some of the liveliest and most creative case studies in marketing.
From leveraging the power...
TTG Conversations: Five Questions with Lina Ang, Sojern
Changes in consumer's travel preferences, media diet and media channels along with continued pandemic challenges require travel and tourism marketers to take a different...
Tourism Australia lines up US$9.2m for marketing push
Tourism Australia has unveiled a new A$12 million (US$9.2 million) content creation initiative aimed at supporting tourism businesses across Australia in their recovery and...
Tourism ad blitz launched to get Aussies hitting the road again
A week-long tourism advertising blitz has kicked off across Australia this week, aimed at getting locals to book domestic holidays to give the sector...
STB ropes in Trip.com to promote Singapore as skies reopen
The Singapore Tourism Board (STB) and Trip.com Group have signed a three-year MoU to jointly market Singapore as the destination of choice for travellers, and to...
Host community sentiments: the new tourism X-factor
As the most prominent face of a destination, local population attitudes can shape visitor experience and satisfaction, as well as provide signals of continued...
Marching on with marketing amid Covid-19
With hopes pinned on domestic tourism to lead the travel rebound, industry stakeholders need to sharpen their understanding of the local market and retune...
Travel lull key time for Mekong suppliers to adjust to new...
Mekong travel suppliers should leverage the current travel hiatus from prolonged border closings to adjust to the new playing field and make crucial updates...
Indonesia gains favour with Russian tourists
Indonesia’s travel trade is seeing strong outbound demand from Russian travellers, but lack of clarity around the reopening of borders to international tourists is...
