Tag: Tourism Australia
Signature Experiences of Australia debuts in South-east Asia
Tourism Australia’s Signature Experiences of Australia – a programme which supports industry collaboration across a variety of special interest sectors – made its debut...
Good conditions fuel strong Indian outbound to Australia
Tourism Australia is recording strong demand from the Indian market on the back of enhanced air capacity, a friendly visa regime, and growing interest...
Singapore Airlines, Tourism Australia sign agreement to promote tourism in Australia
Singapore Airlines (SIA) and Tourism Australia have signed a new multi-year strategic marketing deal to jointly promote leisure tourism to Australia.
This renewed agreement follows...
Tourism Australia’s B2B event in India sees record participation
Tourism Australia’s Australia Marketplace India (AMI), held from July 23 to 25 in Bengaluru, marked an attendance breakthrough, with participation from 94 Indian travel...
Australia remains a top contender of travel demand in South-east Asia
The recovery for South-east Asian inbound into Australia (mainly Singapore, Indonesia and Malaysia markets) is slightly ahead of the curve, with Singapore almost back...
A true welcome to all
State governments around Australia have rolled out targeted initiatives to change perceptions and help tourism businesses to provide greater destination experiences for visitors of all abilities
ATE 2023 returns to pre-Covid format
Australian Tourism Exchange 2023 (ATE23) has returned to its traditional four-day format, after two years of condensed hybrid events, and is taking place at...
Tourism Australia promotes Karen Saw to country manager Malaysia
Karen Saw has been promoted to country manager Malaysia, where she will take the lead in driving Tourism Australia’s local market strategy.
In her new...
Government cuts funding for Tourism Australia
Tourism Australia’s funding has been slashed by A$36 million (US$23.3 million) in the Albanese Budget.
The reason for the cut was “due to the temporary...
Tourism Australia gets cute and serious in latest destination marketing
A fresh-faced brand ambassador and a sharper focus on aboriginal culture have been deployed as marketing tools in Tourism Australia’s latest Come and Say...