Tag: Switzerland Tourism
Switzerland Tourism, Trafalgar to create first fully Swisstainable itinerary
Switzerland Tourism and Trafalgar have teamed up to develop the first-ever Swisstainable travel itinerary that will support Switzerland’s natural and social resources while achieving...
Switzerland invites Chinese travellers to stay longer in the destination
The three-day-long annual Switzerland Travel Experience (STE) China 2023 held in Hong Kong last week drew 110 buyers and travel agents from Greater China,...
TTC brands affirm partnership with Switzerland Tourism in new ad campaign
The Travel Corporation's (TTC) portfolio of privately-owned tours are celebrating their long-term partnership with Switzerland Tourism by supporting the latter's new ad campaign starring...
NTOs see positive outcomes from use of China-specific social media platforms
Regional and longhaul NTO speakers at a recent Dragon Trail International (DTI) webinar on Destination Marketing for Chinese Tourism Recovery say targeted use of...
South-east Asia rises as “the powerhouse’ for Switzerland Tourism
South-east Asia has come out of Covid-19 smelling like roses for Switzerland Tourism (ST), which is staring wide-eyed at its recovery and is adding more resources to harness its full potential.
Switzerland’s Mount Pilatus sees rising interest from Asia
Mount Pilatus has East and South-east Asian travellers in its sights for the winter season, having seen an uptick in enquiries and demand for...
Setting a conscious goal
Switzerland Tourism is leading a movement towards sustainable tourism that benefits both the industry and an increasingly environmentally conscious travelling public, explains CEO Martin Nydegger
Asian demand for longhaul destination returns, but recovery is uneven
Longhual travel from Asia-Pacific may have improved in recent months, but faraway destinations expect recovery to take more time, especially with China’s travel restrictions...
Switzerland entices South-east Asia travellers with summertime pursuits
With the summer season in full swing, Switzerland is riding the revenge travel wave to promote its other outdoor pursuits, a stark difference to...
Kuoni Tumlare, Switzerland Tourism push sustainable Swiss tourism agenda
Global DMC Kuoni Tumlare has signed a memorandum of understanding (MoU) with Switzerland Tourism (ST) to introduce the world’s first directly bookable tourism portfolio...
