Tag: Multi-generational Travel
Sheraton debuts family programme in Greater China
Sheraton Hotels & Resorts has launched the brand’s first family programme, Side by Side, designed to foster inter-generational bonding through immersive activities.
Rolled out at...
Shangri-La Group unveils family-centric brand
Shangri-La Group has launched family experience brand Fam.ily that will focus on creating experiences for multi-generational families and supporting guests on their parenting journeys.
The...
Local leverage
As Asian travellers increasingly seek tours where soft adventure meets culture, travel players are discovering the benefits to community support and preservation.
Bonding generations
Regional industry players are fine-tuning offerings to welcome a growing number of multigenerational groups from high-end longhaul markets
Khiri Travel rolls out multi-gen tours across SE Asia
Khiri Travel has unveiled a host of flexible multi-generation tour options across seven destinations in South-east Asia offering a variety of experiences for parents,...
Longhaul multigenerational groups on the rise in SE Asia
Multigenerational families from longhaul markets are holidaying in South-east Asia with evolved requirements, observed travel specialists at ATF 2020, with clients now prioritising experiences...
Travelling with multi-gen tribes: bring the kids – and grandparents
Multi-generational travel is a strong and fast-growing trend that shows no sign of abating. According to the 2019 Virtuoso Luxe Report on the global...
