Tag: Hotel Branding
How Regent Hong Kong brings meaning back to brands
One of the industry's favourite moans is how brands have lost their value. Then comes the rebirth of Regent Hong Kong, which gives us some break from that despair over brand dilution. May there be more such breaks in the future
Country Inn refreshes brand identity, plots expansion
Country Inn Hotels & Resorts plans to expand its footprint in more than 12 other locations this year, with the aim of increasing its...
WorldHotels unveils brand refresh
WorldHotels Collection has refreshed its brand identity, with new logos and updated vision and mission statements, as the brand celebrates its 50th anniversary this...
Much ado about branding
In this roundtable discussion, travel experts from across Asia-Pacific examine and debate the value of hotel branding as travellers gravitate towards unique accommodation experiences amid an increasingly complex hospitality marketplace burgeoning with new lifestyle brands.
Wyndham Group adds ‘by Wyndham’ to its hotel brands
As it transitions into a pure-play hotel franchising and management company, Wyndham Hotel Group is adding the "by Wyndham" suffix to 12 of its...
