Tag: Destination Marketing
Gold Coast splurges on US$1.35m campaign to springboard recovery
The Gold Coast is being promoted in a new marketing blitz rolled out in cities across Australia, aimed at boosting visitor numbers in the...
Philippines’ TPB maintains busy events calendar
The Philippines continues to aggressively promote the destination to the international travel trade as part of efforts to maintain visibility amid the ongoing Covid-19...
TTG Conversations: Five Questions kicks off April season with resident sentiments...
TTG Conversations: Five Questions video series returns for an April season with another strong line-up of travel and tourism industry thought leaders, with TCI...
Tourism Australia lines up US$9.2m for marketing push
Tourism Australia has unveiled a new A$12 million (US$9.2 million) content creation initiative aimed at supporting tourism businesses across Australia in their recovery and...
STB rides K-drama wave to promote Singapore
The Singapore Tourism Board (STB) has signed a three-year MoU with South Korean production company, Studio Dragon Corporation, to promote Singapore as a destination...
Queensland continues engaging travel trade in Greater China amid pandemic
While the reopening of its borders to international tourism remains uncertain, the Tourism and Events Queensland (TEQ) is sparing no effort in engaging the...
Maintaining presence
Seoul has a variety of ways to stay top-of-mind among its global audience during this pandemic.
STB ropes in Trip.com to promote Singapore as skies reopen
The Singapore Tourism Board (STB) and Trip.com Group have signed a three-year MoU to jointly market Singapore as the destination of choice for travellers, and to...
TTG Conversations: Five questions with Ivan Breiter, Switzerland Tourism
Despite ongoing travel restrictions, particularly on longhaul travel, Switzerland Tourism has not ceased its marketing and trade outreach efforts in Asia, pushing on with...
Marching on with marketing amid Covid-19
With hopes pinned on domestic tourism to lead the travel rebound, industry stakeholders need to sharpen their understanding of the local market and retune...
