Tags Destination Marketing

Tag: Destination Marketing

The quality approach

Japan is leveraging the marketing wave of the recently concluded Rugby World Cup and the upcoming Tokyo Olympic and Paralympic Games to attract more longhaul visitors with higher spending. Pamela Chow speaks to industry stakeholders to find out what their plans are.

Sabah Tourism Board gets a new Enchanting look

Sabah Tourism Board (STB) has launched its new brand, Enchanting Sabah, which has been featured in promotional collateral conceptualised by STB's communication and digital...

Hotelbeds rolls out B2B destination marketing services

Hotelbeds has launched a B2B service for destination marketing organisations (DMOs) globally, which the company claims will help "to drive incremental tourism arrivals". Leveraging the...

WebBeds rolls out destination performance tool

B2B accommodation provider WebBeds has launched the WebBeds Destination Index (WBDI), a tool that tracks hotel booking trends weekly to provide an overview of...

Digital marketing lessons from top tourism boards

Destination content technology company Smartvel's CEO Inigo Valenzuela breaks down the digital best practices from top tourism boards and identifies what DMOs can do to better engage visitors on their websites.

Making most of social media

In the age of social media, many destinations have yet to fully develop ways to engage with today’s travellers in meaningful and potentially lucrative ways.

SE Asia urged to bring tourism offerings to life through technology

South-east Asia is urged to collectively embrace technology to showcase the region’s diverse cultural heritage and boost tourism across member states. At the 'Connecting heritages...

Sri Lanka tourism on rebound as political crisis tapers

Sri Lanka’s tourism industry is starting to recover from the recent political crisis, which resulted in dampened inbound arrivals for the traditional peak season. The...

New government ushers in fatter promotion budget for Maldives tourism

The Maldives' new administration is aiming to take promotion of tourism, the country’s main foreign exchange earner and chief employer, to the next level...

Why destinations should turn visitors into advocates through user-generated content

Destinations are increasingly moving towards user-generated content and authentic experiences as part of their digital marketing strategies, shared several speakers at the recently-concluded PATA...

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