Tag: Destination Marketing
Tourism Malaysia takes destination marketing into North-east China
Tourism Malaysia, together with state tourism bodies and the Malaysia Inbound Chinese Association, embarked on a sales mission to explore second-tier cities in China...
Sojern publishes unique destination marketing report for travel industry players
Digital marketing platform Sojern has launched the State of Destination Marketing 2024 report for destination marketing organisations (DMOs). It is said to be the...
Tourism Tropical North Queensland launches global campaigns to boost visitation
Tourism Tropical North Queensland (TTNQ) has launched its first global trade campaigns for the Cairns & Great Barrier Reef brand with partners Expedia and Trip.com,...
Japan intensifies destination marketing to boost international arrivals
Japan will carry out targeted marketing by country while focusing on high-valued-added travel, adventure travel, Expo 2025 in Osaka, and business events over the...
Amazing Thailand rolls out third NFT round to entice tourists
The Tourism Authority of Thailand (TAT) has kicked off the third season of its popular Amazing Thailand NFTs, during which tourists can collect Non-Fungible...
TTG Conversations: Five Questions with Kurt Weinsheimer, Sojern
ChatGPT is one of the most powerful and exciting communications innovations in recent times, with clear beneficial use cases for travel and tourism companies,...
Marketing showdown
Destinations that are most desperate for the return of tourism but have lost marketing budget or tourism leadership due to their own set of challenges, are finding it hard to make themselves heard in the din of intense destination marketing today.
Maldives taps Kuoni France to woo French tourists
Maldives Marketing and Public Relations Corporation (MMPRC) has initiated a month-long marketing campaign with OTA Kuoni France, with the aim of promoting the destination...
Sri Lanka gears up to launch global tourism campaign
The Sri Lankan government is preparing to launch a tourism promotion campaign in key source markets in coming weeks ahead of the forthcoming winter...
Mitsubishi Estate taps Trip.com to spur regional tourism in Japan
Trip.com has teamed up with Mitsubishi Estate, one of Japan's biggest property developers, to help regional tourism in Japan recover from the impact of the...
