Tag: Customer Loyalty

Digital Travel APAC 2022 Innovation Brief offers travel and hospitality players insightful case studies, expert opinions, in-depth analyses and effective strategies on customer loyalty, data, hyper-personalisation and social media

When travel demand was at its lowest, loyalty programmes were there to provide much-needed revenue and engagement. Rob MacLean, CEO of Points, shares how loyalty programmes are paving the way through travel recovery

Airport hospitality company Plaza Premium Group (PPG) has rolled out Smart Traveller, a mobile-app based global membership programme that combines all of PPG's offerings...

Hotel groups have been pulling out all the stops, such as VIP access to money-can’t-buy-experiences, to attract and retain loyal guests

Todd Handcock, president Asia Pacific at Collinson, examines why it is crucial for travel providers to keep the conversation going with customers amid the coronavirus crisis, and how brands can continue to inspire travel and build consumer confidence to drive post-pandemic recovery.

Stuart Stacy, vice president, managing director Asia-Pacific at Adara, shares how travel marketers need to gain deeper audience insights and adopt data-driven solutions to ramp up personalisation and deepen brand loyalty amid a flattening trajectory of the travel market.

The Cathay Pacific Group and its rewards programme, Asia Miles, are launching their first application of smart blockchain technology in a marketing campaign, in...

Asia-Pacific travel brands are driving loyalty by improving their product offering versus creating membership programmes, according to Expedia Affiliate Network (EAN) and Points’ new...