Tag: Big Data
Rethinking data strategy to thrive in the new normal
The biggest difference in analysing big data pre-pandemic and post-lockdown is that many travel insights then do not apply in the current recovery stage anymore. Dawn Jeremiah, vice president, marketing & ecommerce, APAC, Go City, sheds light on how to navigate the new digital trends and leverage customer data to cater to them
SPTO partners with ForwardKeys to enhance tourism recovery
The Pacific Tourism Organization (SPTO) and ForwardKeys have signed a MoU to develop a marketing partnership that will see both organisations collaborate to better...
ASEANTA partners with Fusionex in launch of virtual platform to amplify...
The ASEAN Tourism Association (ASEANTA) has signed an agreement with Malaysia-based analytics and big data company Fusionex to develop ASEANTA Travel Exchange (ATEX), a...
AI to help level playing field: industry experts
Artificial intelligence (AI) took centre stage at yesterday’s ITB Asia 2017 Opening Keynote presentation, with industry leaders urging smaller travel and tourism players to...
Sabre looks to AI to turn page on hotel revenue management
Sabre Corporation says it has developed the hospitality industry’s first analytics platform that uses artificial intelligence (AI) to help maximise total hotel revenue.
Combining AI,...
Tourism marketing should marry big data with human touch: industry experts
Instead of investing in a mobile app, travel agents, destination marketers and other travel providers should take advantage of big data and focus on...
