Tuesday . August 22 . 2017
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Manuel Ferrer

Regional managing director

Pacific World Singapore, Malaysia & Indonesia



Manuel's passion for travelling led him to change his career path to join the travel industry in 1999. Tap his knowledge on destination and product marketing, organising meetings, incentive travel programmes, congresses, CSR activities, and even luxury individual travel itineraries.

Should Singapore go down the mass-market highway?
Is Singapore no longer a mass-market destination and cannot be a mass-market destination?
How to sell the Philippines
What are some things the Philippines can do to enhance its visibility as a cultural heritage destination? What are its strengths and weaknesses?
Exploring new products
What are the parameters/variables that should be examined before an agency decides to diversify into a new product area in a crowded market?
Improving on ROI
How does an agency improve on ROI (return-on-investment) of their core, non-luxury products in a fiercely competitive market?
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