The Singapore Tourism Board (STB) has struck a three-year partnership with The Walt Disney Company Southeast Asia which will start this year with a Star Wars festival.
To be held from May 4-6 at one of Singapore’s attractions, Gardens by the Bay, inbound agents can entice clients to visit Singapore with the festival’s highlights such as SaberTrees, where the iconic Supertrees at the gardens will be transformed into lightsabers.
(From left) The Walt Disney Company Southeast Asia's Alex Baillie, Singapore's Minister of Trade and Industry S Iswaran and STB's Lionel Yeo
The show will be South-east Asia’s largest lightsaber light-up and will be complemented with a “stunning” light and music show.
Other highlights are a Star Wars Run on May 6 which includes a 4.5km fun run and 10km competitive race, and a Star Wars-themed Silent Disco on May 5 and 6.
In the second half of the year, inbound agents can look forward to more unique Star Wars experiences for clients, said the board.
2017 marks the 40th anniversary of Star Wars. In 2018 and 2019, the themes will be Marvel and Disney Animation, and Disney Pixar respectively.
STB CEO Lionel Yeo, said: “The multi-year activations will profile our attractions and precincts in Singapore…Our collaboration with Disney will also offer plentiful opportunities for local event organisers and SMEs to grow their businesses and enhance their capabilities in world class branded entertainment events.”
The Star Wars festival will be organised by local event planner Esprimo with Gardens by the Bay as an event partner.
Said Rob Gilby, managing director, The Walt Disney Company Southeast Asia: “A first-of-its-kind with a national tourism body in Southeast Asia, this multi-year collaboration with the Singapore Tourism Board provides more exciting opportunities and unique experiences for us to take the Disney brand of storytelling closer to our Singapore fans as well as visitors from the region.”