The Taiwan government has established a New Southbound Policy for the country’s MICE Industry Promotion Program.
The programme calls for more cooperation on investment, trade, industrial development, tourism, culture, and talent exchange with 18 countries. The countries are the 10 ASEAN members, six South Asian countries, as well as Australia and New Zealand.
Under the initiative, Taiwan will invite more international buyers from the target regions to join or visit trade shows in Taiwan, launch buyer subsidy initiatives, and streamline visa procedures.
Also, the country wants to attract company representatives from the target regions for international conferences or company meetings/incentive tours, and loosen visa application procedures or grant visa-free entry for certain South-east Asian countries. Taiwanese companies are also encouraged to join trade shows in ASEAN countries and South Asia.
In addition, Taiwan hopes to bring in more Muslim buyers and visitors from countries such as Indonesia and Malaysia, by sharing information on the country’s Halal-certified food, restaurants, and facilities.
Other initiatives include fostering the development and exchange of talent, where internships in Taiwan will be provided to students from South-east Asia; working with major business events organisations to establish green standards; and strengthening cooperation and exchanges with relevant organisations and associations.