Pacific World foresees that emotional engagement will be a significant factor to consider when planning events for 2017, and has created new products and designed experiences to stir emotional engagement to enhance the effectiveness of meetings, incentives and event programmes.
Selina Chavry, Pacific World’s global managing director, said: “We believe that emotional engagement is key to the success of any event and will continue to develop products and services to achieve that.”
Traditional handicraft puppets being sold in Myanmar
As highlighted in its recently published Destination Index, the top emerging trend in 2017 – “Being Local / Go Local” – is reflective of this need. As such, meeting and event planners can look forward to experiences such as meeting with local craftsmen and artisans, engaging with local entrepreneurs, as well as becoming part of an eco-label community at an organic farm.
In addition, Pacific World has also identified the rise of CSR experiences as one of the ways to engage participants even more. The company has linked up with local small NGOs in destinations like Myanmar and Dominican Republic, allowing planners to work on tailored projects that help with sustainable development.
The last trend identified is “Events with a Purpose / Incentives with a Meaning”, and Pacific World wants to generate emotional engagement between the guests and the brands/companies, and also between the guests and the destination. For this, Pacific World product developers in each country and region will collaborate with their creative & marketing team to monitor industry needs.