With the Thai government intent on highlighting Pattaya as a family-friendly destination, more in the private sector are aligning their efforts and availing products suited to the preferences of tourists young and old.
Mövenpick Siam Hotel Pattaya yesterday launched a programme of family-oriented activities in partnership with Siam Music Yamaha, Siam Country Club Pattaya and the Thailand Equestrian Federation.
(From left) Siam Music Yamaha Thailand's Perawat Chookhiatti; TAT Pattaya Office's Suladda Sarutilavan; Mövenpick Siam Hotel Pattaya's Marc Sittl; TPR Golf Academy's Tyrone Renggli; Thai Polo & Equestrian Club's Nara Ketusingha
At a press conference introducing the programme in Bangkok, Suladda Sarutilavan Pattaya office director, Tourism Authority of Thailand (TAT), said: the NTO is keen to promote the Eastern Seaboard region as a family destination.
"The TAT already runs campaigns to highlight Pattaya as a diverse and appealing world-class family destination for domestic and international visitors, and the area now attracts around 10 million visitors per year.”
Major transport and infrastructure projects underway will help develop the region as a family tourist destination, she pointed out. These include the expansion of U-Tapao Airport, a new road tunnel opening in time for the Songkran holiday and the proposed high-speed rail service.
In line with this, Siam Music Yamaha will host a violin camp at Mövenpick Siam Hotel Pattaya from April 21 to 23.
Thailand Equestrian Federation also plans to introduce families to new experiences that will help them understand the range of skills required to ride horses and play polo.
Golfing is also an activity worth enjoying with the family, according to Tyrone Renggli, head of instruction and CEO, TPR Golf Academy at Siam Country Club Pattaya.