Barely a week after its intentions to buy a French events management company was unveiled, AccorHotels has now acquired VeryChic, a digital platform that distributes luxury travel products to registered members through flash sales.
VeryChic offers luxury hotel rooms and apartments, cruises, breaks and packages via its website and mobile application, with over 50 per cent of sales volume coming through the latter.
The platform was created in 2011 and today has 4,000 sales on offer, 3,000 hotel partners across about 40 countries and a member base of five million.
Steven Daines, AccorHotels’ COO new businesses and CEO hotel services for Africa & Middle East, commented: “Our ambition is to support VeryChic in its international expansion to consolidate its leadership and benefit from its expertise to provide a portfolio of incredible locations and attractive offers to our guests, while presenting our hotels with a complementary solution to optimise room distribution.”
Hervé Lafont, founder, chairman and CEO of VeryChic, said: “VeryChic is a distribution solution that enables hotels both to reach and retain new guests. The combination with AccorHotels will allow VeryChic to roll out globally the services that we have been providing to hotels for the past five years and to offer our members the opportunity to discover the most beautiful locations in the luxury hotel sector.”