Thailand Convention and Exhibition Bureau (TCEB), together with allied Thai partners, kicked off Thailand's MICE United IV campaign in Beijing, China, as well as launched the country’s brand campaign, Thailand CONNECT: Your Vibrant Journey to Business Success.
Both campaigns were presented to more than 150 business event players at the Thailand CONNECT: China Business Events Road Show 2017 last week.
Thailand's MICE United IV, now in its fourth edition, features 10 alliances, two of which are new – Airport of Thailand Public Company (AOT) and King Power International Company. The two new partners contribute to the Thailand CONNECT Welcome Packages, through discounts and perks for business event delegates.
TCEB is currently targeting business event groups in major cities such as Beijing, Shanghai and Guangzhou, but is also reaching out to important secondary cities such as Shenzhen, Qingdao and Hangzhou. As well, Suzhou has been identified as an emerging source market.
The Bureau aims to grow Chinese business event delegate arrivals by five per cent this year.
China is a top source market for Thailand's business events industry, contributing 127,390 travellers in fiscal year 2016 (from October 2015 to September 2016). These travellers generated 10,252.60 million baht (US$288 million) in revenue for the Kingdom.