Thai hospitality company Dusit International has come together with Colours International, operator of the E-Hotel chain in Japan, to launch a new joint venture Dusit Colours.
Dusit Colours aims to develop and operate Dusit-branded hotels and hotel management related education in Japan. As part of the agreement, both companies will work closely to develop a distinctive hotel franchise model formed by the best of Thai and Japanese hospitality cultures and traditions.
The joint venture company will explore opportunities in several major Japanese cities, including Kyoto, as candidate sites for hotels under Dusit International’s five-star Dusit Thani brand, and other Dusit hotel brands, including dusitD2, DusitPrincess, and Dusit Devarana.
Suphajee Suthumpun, group CEO of Dusit International and director of Dusit Colours, said: “In the next three years we aim to broaden our portfolio to have more than 50 per cent of our operations outside Thailand, and entering key markets such as Japan will be essential to reaching this goal.”
Dusit International owns 49 per cent of the company, while Colours International owns 51 per cent.