Lim Guan Eng, chief minister of Penang, will be proclaiming April 6 as Penang Meetings Industry Day during the Penang Meetings Industry Day press conference on April 4.
This is in conjunction with the Global Meetings Industry Day (GMID), an annual global advocacy day that sheds light on the value of the meetings to people, business and communities.
Ashwin: putting Penang on international GMID platform
In support of GMID, Penang Convention & Exhibition Bureau (PCEB) and the Penang business events industry have come together to create awareness of the power of meetings.
Ashwin Gunasekeran, PCEB CEO, said: “From March 23 to April 6, we will be carrying out a social media campaign to put Penang on the international GMID platform, and share a ‘Meetings Mean Business’ message.”
To show Penang’s active participation, all hotels, venues and DMCs have been encouraged to post their meetings – including corporate or college meetings – on Instagram, with the hashtags #GMID17, #BusinessEventsPenang, #ExperiencesUnfiltered, #PenangUnfiltered, #ICCAMY and #ICCAWorld.
“At the same time, we are also building human capital by educating students and undergraduates in colleges and faculties of Tourism & Events on the importance of meetings and potential of the business events industry.”