B2B travel booking platform, Roomonger, has signed a GSA agreement on Wednesday afternoon with Shanghai Business International Travel (SBIT), a move that grants all Chinese agents access to its global products, ranging from hotel accommodation to transfers and tours.
The new partnership also allows Roomonger's GSA partners outside of China to benefit from SBIT’s travel products and services in the country.
Tay (left most)
Peter Tay, manager, global commerce at TTG Asia Media, which owns Roomonger, said SBIT was selected as a partner for its “established name in the market and (reputation) for creativity and innovative outlook on travel”.
A member of PATA, IATA, China Travel Service Association and Shanghai Tourism Industry Association, SBIT was established in 1995 and today has offices in Shanghai, Beijing and Guangzhou, employing more than 140 individuals. Its business reach covers FIT and package tours as well as corporate travel, meetings and events.
Tay added that SBIT will help Roomonger identify and appoint a local distributor that will serve the various Chinese cities.