The Japan National Tourism Organization (JNTO) has on March 8 established a new office in Kuala Lumpur to intensify overseas promotion of Japan and work towards the country's target of 40 million annual overseas visitors by 2020.
Japan welcomed a record 24-plus million foreign visitors in 2016. Last year, the country also saw its highest number of visitors from Malaysia with 394,200 arrivals, 29.1 per cent more than the previous year.
Headed by executive director Chiemi Maruyama, the new Kuala Lumpur office will participate in travel fairs such as Matta Fair Kuala Lumpur, MITM Penang and Matta Johor; organise promotional events, seminars and trade fairs; and provide PR support for travel agents and media, the JNTO said in a press release.
The address of the JNTO Kuala Lumpur office is: 1st Floor, Chulan Tower, 3 Jalan Conlay.