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Bumi Surabaya grows venue inventory for meetings
Mimi Hudoyo, Jakarta, March 14, 2017
 

Bumi Surabaya, a five-star city resort in East Java’s capital, has opened three new meeting rooms and is planning to add another four this year to better position itself against the competition.

 

The three meeting rooms with portable screens have a capacity of 50 people theatre-style and offers free Wi-Fi.

 

 

Endah Retnowati, the resort’s director of sales and marketing, told TTGmice that flexible rooms are important, as "there is a growing demand for corporate meetings in Surabaya and they usually require a number of breakout rooms".

 

Currently, the hotel only has one ballroom – which could be divided into three spaces – and two breakout rooms. The ballroom can accommodate 500 pax and 1,000 in round-table or theatre style respectively, while the rooms could accommodate 50 people in theatre-style.

 

“New hotels are coming online and they (have) meeting facilities which answer the needs of today’s customers. Therefore, we need to add meeting rooms to put ourselves (on par) with the competition to win business,” she said.

 

Corporate events currently contribute 30 per cent of business and Endah expects the hotel's additional meeting facilities to grow the contribution to 50 per cent.

 

When asked what else would set Bumi Surabaya apart from the new hotels, Endah said: "We are the only hotel in the city that has a resort concept with lush tropical garden. Our Pasar dining concept is also a signature."

 

Pasar, which in Bahasa Indonesia means market, is an indoor and alfresco dining venue which serves an all-day buffet across several cuisines. Private dining events for no more than 30 guests can be arranged at this venue.

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