TAT signs another MoU, this time with SIA - TTG Asia - Leader in Hotel, Airlines, Tourism and Travel Trade News
 
Tuesday . August 22 . 2017
         
Follow TTG Asia on Twitter
TTG ASIA this week
TTG Asia ASEAN 50th Anniversary Special Supplement
TTG Asia Luxury
 
Share |
TAT signs another MoU, this time with SIA
Bangkok, February 28, 2017
 

The Tourism Authority of Thailand (TAT) and Singapore Airlines (SIA) yesterday signed an MoU on tourism cooperation to jointly promote travel to Thailand from priority markets, including Singapore, Australia, New Zealand and South Africa.

 

Effective until March 31, 2019, the MoU between TAT and SIA will cover a series of joint activities including branded advertising and promotional campaigns, tactical and digital marketing, fam trips, joint roadshows and product development. The joint activities are expected to boost visitor numbers from Australia, New Zealand and South Africa and Singapore to Thailand.

 


Bangkok, Thailand

 

Yuthasak Supasorn, TAT governor, said: “Australia and New Zealand markets has long been important source markets for Thailand while the South Africa market has been growing in recent years, so this strategic MoU will certainly help boost visitor numbers to Thailand.”

 

SIA and its subsidiary SilkAir currently operate 89 flights per week to Thailand. SIA operates 35 weekly flights to Bangkok, while SilkAir operates 35 weekly flights to Phuket, 14 weekly flights to Koh Samui and five weekly flights to Chiang Mai.

 

In 2017, TAT has set a target of 34.1 million international visitors, generating an estimated 1.8 trillion baht (US$50 billion) – a 10 per cent year-on-year increase – in international tourism receipts. Amongst these numbers, TAT projects an increase of 7.4 per cent and 9.7 per cent from the Oceania region and South Africa respectively.

Print Top Stories
 
 
Editor's pick >
   
Planning for tomorrow

by TTG Asia reporters

Keeping the land fertile

by Marissa Carruthers

Clutching at straws of recovery

by Marissa Carruthers

Competing for fun

by Pamela Chow

In a state of vast potential

by S Puvaneswary

 

 

>