Sens Asia Travel, founded last year by Vietnam-based HG Holdings, has entered into a joint venture in Germany to create Sens Asia Travel GmbH and offer its "sensory-driven" Asian itineraries to German travellers.
The official signing will be held during ITB Berlin next week.
Photo credit: Sens Asia Travel on Facebook
“German travellers love extraordinary travel experiences and this, combined with the importance of sustainability in their travel decisions, made this a very logical step for us as we grow the brand in Europe,” said Sens Asia Travel managing director Linh Bui Ngoc.
German entrepreneur Martin Peter Moll, who has been appointed as managing director of Sens Asia Travel GmbH, said: “This is a company that puts people first and is deeply committed to sustainable travel experiences, working with communities and ensuring they are direct beneficiaries of the tourism to their areas.”
Based in Hanoi, Sens Asia Travel operates offices in Thailand, Myanmar, Vietnam, Cambodia, Laos and Indonesia, with openings in Sri Lanka due later this year.