Photo of the Day: Ascott gets new 'lyf' out of millennials - TTG Asia - Leader in Hotel, Airlines, Tourism and Travel Trade News
Monday . July 24 . 2017
Follow TTG Asia on Twitter
TTG ASIA this week
TTG Asia ASEAN 50th Anniversary Special Supplement
TTG Asia Luxury
Share |
Photo of the Day: Ascott gets new 'lyf' out of millennials
Singapore, February 23, 2017

Ascott launched its first living lab to field test its new co-living brand, lyf, in partnership with the Singapore Management University (SMU).


Ascott will carry out product simulations at the lyf@SMU lab, open 24/7 for all SMU students from February 27, 2017. Through their participation, students will be able to experience the products and provide feedback to shape upcoming spaces under the brand, which Ascott says “is designed for and managed by millennials”.



The 2,973m2, three-storey lab houses co-working lounges with modular furniture, large communal tables at the social pantry with interactive voting boards, multimedia rooms, days beds and napping pods.


Students can rock out in the soundproof jamming studio, pedal up a sweat on the bike to power up their mobile phones or have a game of foosball or table tennis.

Print Top Stories
Editor's pick >
The business of protection

by TTG Asia reporters

Rise of the Chinese explorer

by Adelaine Ng

The dark side of dark tourism

by Marissa Carruthers

Big ships making big waves

by Paige Lee Pei Qi

Big data with a personal touch

by Xinyi Liang-Pholsena