Malaysia launched a new package that will add value to corporate meetings and incentive groups at AIME 2017 yesterday.
The package, unveiled as the Malaysia Twin Deal XP Program (MTDXP), will see groups with more than 30 participants enjoy cultural performances, traditional welcome and a partial sponsorship for dinner supported by the Malaysian Convention & Exhibition Bureau (MyCEB).
Zulkefli Hj Sharif
Zulkefli Hj Sharif, CEO of MyCEB, said the package is a significant addition to the bureau's reward programmes for event delegates and organisers. Benefits include an iPad mini, a holiday for two either to Kuala Lumpur or any two of the campaign's destinations which include Penang and Langkawi.
Also announced were special cumulative rewards for planners – with a minimum of 3,000 participants booked within a specified period will see up to four corporate clients treated to a fam trip to Malaysia.
MTDXP will be promoted through MyCEB's Malaysia Like Never Before campaign which was introduced in 2015 for the meetings and incentives markets.
Meanwhile, in an update on Malaysia's performance in business events, Zulkifli said "Malaysia is on track to drive positive momentum for the business events industry heading towards 2020 and beyond".
He shared that MyCEB had surpassed the Malaysian government's 2016 target for business events by 26 per cent. It secured a total of 654 events over the past five years. These events are expected to contribute an economic value of RM4.1 billion (US$919.9 million) to the country.