The Singapore Tourism Board (STB) and Japanese travel giant JTB have signed an MoU to promote Singapore as a key destination in 2017 to Japanese travellers.
It is the first MoU between the two organisations, and Singapore is the first country in Asia to receive such emphasis. Under the MoU, STB and JTB will collaborate on product development marketing, sales and public relations to promote the Lion City as an attractive leisure and business destination in Japan.
Tourists watching the lightshow at Marina Bay Sands, Singapore
For a start, STB and JTB will jointly develop and promote new travel packages targeting different consumer segments in the Japanese market including first-time travellers. For example, JTB customers will be able to enjoy an exclusive, customised night tour of Singapore on board an open-top bus.
Both organisations hope to further raise the profile of Singapore in Japan and attract 90,000 Japanese visitors through this year-long campaign spanning from April 2017 to March 2018.
In 2015 and 2016 respectively, STB and JTB had collaborated on commemorative tours and promotions to mark the 50th anniversary of Singapore’s independence and 50 years of Japan-Singapore diplomatic relations.