The Malaysian Inbound Tourism Association (MITA) is expanding the scale of its second edition of the MITA Travel Fair next week to provide a B2B networking component as well as sale of domestic and South-east Asian travel packages.
This is a change from its inaugural edition in January last year, which was a purely domestic consumer fair.
MITA Travel Fair 2016. Credit: MITA Travel Fair Facebook
MITA Travel Fair 2017’s organising chairman, Adam Kamal, said MITA would be hosting 100 buyers from South-east Asia, China, the Middle East and Europe for a business networking session with Malaysian inbound players on February 24. Hosted buyers include Panorama Tours Indonesia, Vietwings from Vietnam, Mekong Discovery from Cambodia, and Gandawun Shwe Bagan Travel from Myanmar.
He feels that "this is the best platform for the buyers to see all that Malaysia has to offer".
There will be 600 booths, almost four times that of the inaugural fair. Also a first this year is the participation of foreign National Tourist Offices from Indonesia, Philippines and Thailand. There will also be 11 state tourism boards from Malaysia present as exhibitors.
Adam elaborated: “This year, we are promoting both domestic and South-east Asian tour packages – the latter in conjunction with the 50th Anniversary of ASEAN. AirAsia will also be offering exclusive fares at the fair through their appointed sales agents to domestic and South-east Asian destinations.”
Several new programmes will debut at MITA Travel Fair 2017, including a Malaysian food festival, which will showcase delicacies from various states; an arts and crafts section; and a one-day seminar on agro tourism.
An inbound tour operator from Terengganu, Ping Anchorage Travel & Tours CEO, Alex Lee, said his company would be at the fair to sell 101 tour packages solely on Terengganu. He hopes to double last year’s sales of more than 100 packages during the three-day event.
The MITA Travel Fair will be held from February 24-26 at the Mines International Exhibition & Convention Centre Kuala Lumpur.