New interactive map lights up nightlife at Hotel Jen
Hong Kong, February 10, 2017
Shangri-La Group's newest hotel brand Hotel Jen has unveiled its first experiential programme, Night Light, which will run across all its properties in the Asia-Pacific.
Going live after sunset each day, the interactive Night Light maps use real-time geo-tagged social data from residents in each of the nine Hotel Jen cities – including a select group of local influencers – to highlight hotspots where travellers can go after dark to eat, play and relax like a local.
Guests staying at Hotel Jen can also participate in the weekly Night Light events organised by the hotels. Activities range from salsa dances and rooftop yoga lessons in Singapore to night-time walks atop Hong Kong’s Victoria Peak to aqua Zumba at Puteri Harbour.
Marisa Aranha, vice president of sales and marketing for Hotel Jen, said: “Through this new Night Light programme, we are encouraging our guests to head out and explore the thriving activities that each destination has to offer between sunset and sunrise. There’s more to a city after dark than what is featured in conventional guidebooks and we want to provide a new perspective for busy business travellers, unabashed night owls and curious families through curated insider insights.”