Freddy See has been appointed director of sales and marketing at Sofitel Singapore City Centre, which is expected to open in 2Q2017.
He will be responsible for all matters pertaining to sales, including marketing, catering and conference services, as well as corporate, group and leisure rooms.
See was most recently sales and marketing director at Grand Copthorne Waterfront, where he was instrumental in the hotel lobby’s S$17 million (US$12 million) refurbishment and relaunch campaign. He also spearheaded sales campaigns while working for the Fairmont Raffles Hotels International chain and the InterContinental Hotels Group.
The 22-year hospitality veteran began his career in the early 1990s as part of Carlton Hotel’s front office team after completing his studies at Singapore Hotel Association Training and Education Centre.