Dreamtime 2017 to be held in Brisbane for the first time
Brisbane, January 12, 2017
Tourism Australia has decided to host its signature Dreamtime incentive travel showcase in Queensland’s Brisbane for the first time from December 3-6, 2017.
As part of the Dreamtime programme, Australian industry will have the opportunity to meet and do business with qualified buyers from key markets including Greater China, Singapore, Malaysia, Indonesia, India, New Zealand, the US and the UK. The programme also includes a destination showcase, dedicated media event and networking opportunities.
Tourism Australia’s managing director John O’Sullivan said: “The event has produced solid results in raising the Australia’s profile internationally and developing new businesses. A survey of those who took part in Dreamtime 2015 confirmed the event generated over 60 incentive business leads worth A$40 million (US$29.6 million).”
Brisbane’s lord mayor Graham Quirk added: “Dreamtime gives us the opportunity to showcase our vibrant hotels, venues, teambuilding offerings and leisure experiences to key global incentive decision-makers, who are responsible for bringing in large groups that support our tourism industry and broader visitor economy.”