PATA has signed an MoU with the Fiji-based South Pacific Tourism Organisation (SPTO) to promote and develop sustainable tourism across the Pacific island destinations.
The partnership will grant the SPTO access to PATA's online data platform, PATAmPower, which provides tourism related data including on international arrivals.
In return, SPTO will be encouraging destinations to provide all relevant statistical information to enable PATA’s Strategic Intelligence Centre to provide analysis of trends and long-term forecasts.
“We continue to encourage tourists to visit lesser-known destinations and are looking forward to working with SPTO in promoting further the importance of sustainable tourism development,” said PATA CEO Mario Hardy.
“There are endless possibilities for leisure, adventure and cultural tourism throughout the South Pacific, and our partnership with the SPTO will raise awareness about these destinations in many influential source markets.”
SPTO's chief executive Christopher Cocker said: “We have a common goal of promoting the Pacific Islands and providing our respective members with benefits and services which will be enriched if we, as regional tourism bodies and associations, share our expertise and experience, and work together.”