Rosewood Hotels & Resorts is launching a new integrative wellness concept, Asaya, for debut at Rosewood Phuket in April 2017.
The brand fuses alternative therapies, lifestyle and nutrition coaching, educational wellness programming, fitness activities and healing treatments, with an overarching dedication to ingredients and design.
Wellness sessions will begin with a meeting with lifestyle coaches, nutritionists and therapists, who will tailor treatments to help guests fulfil specific goals.
Another feature is the option for group treatments in the private Signature Suites or Villas, which will provide treatment areas, hydrotherapy zones, and indoor and outdoor social spaces.
As well, visitors may choose to extend the wellness experience with a stay in an overnight Asaya Suite with separate sleeping, living and therapy areas.
Asaya will also offer a variety of indoor and outdoor fitness activities, from yoga and tai chi to high-impact activities such as spinning, boxing and bootcamp. A partnership with Technogym will allow Asaya to incorporate wellness and social uses into its fitness centres.
Niamh O’Connell, Rosewood’s group vice president - guest experience and wellness, said: “Recognising the gaps that exist in the luxury hotel spa arena, we created a concept that will help establish a foundation of well-being, offering fluid and flexible solutions to individual needs and evolve with the guest along their lifelong wellness journey."
After its Phuket debut, the Asaya brand will be introduced at Rosewood Hong Kong when it opens in 2018, as well as other Rosewood properties around the world.