Silversea partners Plateno Group for marketing in China
Monaco, December 9, 2016
Silversea Cruises has appointed Guangzhou-based hotel company Plateno Group to market and sell its cruises throughout China, Hong Kong and Macau.
This move comes as the luxury cruise line steps up its global expansion, with China identified as a key source market and destination for the development of the Silversea brand, according to Manfredi Lefebvre d’Ovidio, executive chairman of Silversea Cruises.
As an exclusive partner, Plateno will also be responsible for the development of the Silversea brand image among the varied Chinese markets.
Meanwhile, the line will continue to honour all existing travel agreements with agents in the region.
Silversea has recently announced its largest-ever fleet-wide refurbishment plan, launch of Silver Muse in April 2017 and the conversion of Silver Cloud into an ice-class expedition vessel by the end of 2017.