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PCEB lays out its two-year action plan
S Puvaneswary, reporting from BE @ Penang, Penang, December 8, 2016

The newly formed Penang Convention And Exhibition Bureau (PCEB) has laid out its two-year plan for 2017 and 2018 in a bid to attract more business events to the state.


Its CEO, Ashwin Gunasekeran, shared that PCEB will continue to use its three-year brand campaign, Experiences Unfiltered, that was conceptualised in 2016.


Gunasekeran added that in 2017, PCEB will also look into attracting more meetings and incentives from China and India by jointly participating in roadshows organised by MyCEB in China, as well as organising its own calls to metro cities in India.


The second edition of the state’s Meetings Planners Guide will also be published next year and it will include new sections such as listings of business events suppliers and restaurants, in addition to existing sections on hotels, unique spaces and convention centres.


The bureau also identified international conferences and meetings in the medical, electronics and science industries as its core interest, in hopes that these events and experts in attendance will help to develop local expertise and knowledge.


Currently, the state has close to 400 multinational companies in the electronic sector in Penang, and the state is also the top destination in Malaysia for medical tourism – approximately 60 per cent of the nation’s medical tourism receipts is derived from Penang.

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