Singapore-based accommodations wholesaler FIT Ruums, launched earlier this month by Australia’s Webjet, has formed a strategic partnership with Shenzhen-based DidaTravel Technology.
The partnership entails cross content sharing of at least 13,000 properties, two-way distribution, and collaboration in other areas such as market intelligence, business development and advancement of new technology.
DidaTravel CEO Rikin Wu
According to a joint statement, FIT Ruums will focus on Asia in terms of content sourcing and distribution while DidaTravel will do the same in China. The two companies will then buy and sell each other’s content.
“FIT Ruums has an ambitious regional expansion strategy that will see us move into multiple Asian markets and become a one-stop-shop for the region’s travel trade,” said Daryl Lee, director of WebBeds FZ, a division of Webjet.
“To achieve this, it is vital for us to have a strong partner in Mainland China, and we are delighted to be working with DidaTravel Technology – the country's largest B2B travel content aggregator and distributor.”
DidaTravel, first established in 2012, became the first hotel aggregator to go public in China in 2015. Its B2B distribution platform serves thousands of OTAs, airlines, tour operators, travel agencies and TMCs throughout China.
“Our focus is on enhancing the technological capabilities of our travel partners,” said Rikin Wu, CEO of DidaTravel. “By partnering with FIT Ruums we will be able to expand our network reach beyond China and accelerate our business growth. We are confident we can continue to double our sales revenue in 2017.”
FIT Ruums has also revealed future plans to act as a marketing representative for NTOs that are interested in attracting more Asian business, particularly from China, but currently lack the resources to do so.