Nobu Hospitality packs in star power with first Asia hotel - TTG Asia - Leader in Hotel, Airlines, Tourism and Travel Trade News
 
Tuesday . September 23 . 2014
         
Follow TTG Asia on Twitter
TTG ASIA this week
TTG Asia Luxury
 
Share |
Nobu Hospitality packs in star power with first Asia hotel
Rosa Ocampo, Manila, January 28, 2014
 

NOBU Hospitality debuts in Asia with the 3Q2014 opening of a hotel within the City of Dreams Manila integrated resort, backed by big name partners such as actor Robert De Niro and film producer Meir Teper.

 

Trevor Horwell, CEO of Nobu Hospitality, said Nobu is a luxury lifestyle hotel that would attract the leisure market, while efforts would also be made to court the MICE market.

 

Named after celebrated chef Nobu Matsuhisa, the hotel will offer 321 rooms and feature the eponymous restaurant with an outdoor cabana style dining terrace overlooking Manila Bay.

 

Nobu Hospitality opened its first hotel in Las Vegas capitalising on the success of the Nobu restaurant brand. De Niro, who was at the launch ceremony yesterday, said celebrity culture helps a brand but “goes only so far”.

 

“People will come once or twice or thrice out of curiosity, but they will not come back if you don’t have a good product.”

 

The hotel is expected to be a hit with Chinese tourists. “This is a bet on the Philippines and it is a bet on China," said James Packer, director of Melco Crown Entertainment, which runs the City of Dreams in Macau and is one of the companies behind the Manila offshoot.

 

“We really need it to work for the people of Manila and to also be an attraction that is good enough to get the Chinese market to come here and have fun.”

 

Nobu hotel is the second hotel in the City of Dreams Manila complex.

 

Print Top Stories
 
RATE THIS ARTICLE
Poor 1 2 3 4 5 Good
 
COMMENTS
No comment for this article.
 
  POST YOUR COMMENT  
       
  Name:  
Email Address:
Location:
  Comment:  
  Enter the code shown:  
     
     
       
 
Editor's pick >
   
Swiss' grand hopes

by aini Hamdi, Prudence Lui and S Puvaneswary

Smart air travel

by Raini Hamdi

Making a connexion

by Raini Hamdi

Dilemma of development

by Mimi Hudoyo

Air ancillaries take off

by Hannah Koh, Paige Lee Pei Qi, Kathy Neo