Melvyn Yap starts sales and marketing representation agency

Melvyn Yap is now the director of Thread Asia, a new boutique sales and marketing representation agency for DMCs, bespoke hotels and resorts, and destinations in the region.

Sources say Yap resigned last year

Melvyn Yap is now the director of Thread Asia, a new boutique sales and marketing representation agency for DMCs, bespoke hotels and resorts, and destinations in the region.

He is a co-founder of the company, along with industry veterans Connie Lai and Emileen Yeo. Lai holds the role of director while Yeo is advisor.

Yap boasts more than two decades of experience in the luxury end of the tourism industry, and is regarded as one of the pioneers in building up the cruise industry in Asia. He spearheaded Silversea Cruises, Regent Seven Seas Cruises, Carnival Cruise Line and Costa Cruises’ entry into Asia.

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