AirAsia’s e-commerce marketplace, Ourshop, is partnering the Federal Agricultural Marketing Authority (FAMA) to support local farmers by providing a platform for them to sell their fresh and frozen produce.
To do so, Ourshop, powered by AirAsia’s logistics arm Teleport, launched a new category called Ourfresh on its platform, offering produce direct from the source, with next-day delivery guaranteed for Klang Valley customers.
Ourshop will feature products from a total of 200 farmers of various fruits, vegetables, poultry and fish.
Ourshop head of marketing, Grace Chin, said they decided to introduce Ourfresh as they “saw the growth of fresh and frozen produce during the movement control order”. The initiative aims to help local producers grow beyond traditional markets and expose them to new customers, she added.
The venture will kick off in Klang Valley, before expanding throughout Malaysia, and then, the South-east Asia region.