Travel intelligence company Adara has launched a real-time tracker of the impact of the ongoing pandemic on travel trends, under the Covid-19 Resource Centre on its website.
Using anonymised data on air and hotel bookings by consumers from more than 270 partners for 2020 year-to-date, the tracker presently monitors the virus’ impact on domestic US travel. Plans are in place to add Asia-Pacific travel data.
The Adara travel trends tracker was developed to provide travel businesses with real-time consumer behaviour so they could make swift, informed decisions.
This is pertinent amid the continued progression of the virus worldwide and governments responding with border restrictions.
According to Adara, the existing data employed for US domestic travel trends has a moderately higher representation of unmanaged business travellers as well as leisure travellers.
