Accor has appointed Claire Haigh as its director of communications for the Pacific region.
In her new role, Haigh will lead communications for Accor Pacific’s apartment, hotel and resorts portfolio which includes Sofitel, Pullman, MGallery, Novotel, Mercure, Mantra, Peppers, Art Series, Swissotel and ibis; as well as premium membership platform Accor Vacation Club, across Australia, New Zealand, French Polynesia and Fiji.
Haigh will also direct communications for Accor’s corporate social responsibility initiatives, and the group’s newly launched global lifestyle loyalty programme, Accor Live Limitless.
For the past five years, Haigh was global communications director for Pernod Ricard’s winemaking division and their portfolio of champagnes, spirits and wines in Australia and New Zealand.
Prior to that, she served as head of communications for Whitbread Hotels and Restaurants in the UK. She has also drove creative communications, strategic brand partnerships and external affairs for AB InBev, Coca-Cola and Oakley.