Japan Airlines (JAL) will be integrating its New Distribution Capability (NDC) content into the Amadeus Travel Platform for distribution using Amadeus NDC Connect, which will make JAL’s NDC content available to travel sellers worldwide.
As such, the implementation will help JAL enhance the retailing and servicing of its offers across channels, ensuring consistent brand delivery at scale.
This follows the airline’s recent move to deepen its strategic distribution partnership with Amadeus, with the latter becoming the airline’s recommended distribution partner for travel agents in Japan.
“New technology such as NDC will enrich our customers’ experience and support the long-term digital transformation strategy of JAL. We are aiming to differentiate our travel offers based on value rather than just price,” said Yoriyuki Kashiwagi, executive officer, managing division passenger sales, JAL.
Cyril Tetaz, executive vice president, airlines, Asia Pacific, Amadeus, said: “We believe that it is key for airlines to open up innovative and exciting cross-channel retailing opportunities. Airlines are on a digital transformation journey and NDC is one of the ways they can improve their retailing capabilities. By implementing Amadeus NDC connect, Japan Airlines will be able to work in an agile and simple manner to support its long-term digital innovation strategy to effectively distribute NDC.”
