Tourism Authority of Thailand (TAT) will be targeting millennials and quality tourists in India this year, projecting a 10 per cent growth from the Indian market in 2020.
TAT’s new marketing campaign for the Indian market in 2020 will also be themed to attract more Thai millennial travellers to India, seeing how the category has grown more than 30 per cent over the past five years.
“We are inviting a few social media influencers to visit destinations like Bangkok and Koh Samui as part of our strategy to attract millennials, who we expect will project themes like 10 things to do in Bangkok or Koh Samui,” Klissada Ratanapruk, executive director, ASEAN South Asia, and South Pacific Region, TAT told reporters on the sidelines of a roadshow in New Delhi.
TAT will also work closely with Indian travel agents, airlines and social media platforms to create awareness about Thailand as a quality destination, with a focus on niche segments like wedding and golf to draw high-value Indian tourists.
“We are targeting a modest growth from the Indian market this year compared to the previous year as our focus is on high-value tourism. We understand that by focusing on quality tourists, we will be able to achieve our revenue target from the Indian markets,” said Kulpramote Wannalert, deputy executive director, ASEAN South Asia and South Pacific Region, TAT.
At a time when growth from Thailand’s key source markets like China and Europe has plateaued, South Asian and South-east Asian markets have emerged as extremely important markets for the destination to achieve its targets in tourist arrivals and receipts.
Around 1.9 million Indian tourists visited Thailand in 2019, a growth of over 20 per cent from the previous year, on the back of more than 300 flights per week that connect India and Thailand.