The newly-formed Pragma Hospitality has signed an agreement with Eco Inn Hotel Group to manage the group’s existing portfolio of six economy hotels located in second-tier cities in Thailand.
The hotels are located in Trang, Nakhon Sri Thammarat, Chantaburi, Ubon Ratchathani, and Mae Sot provinces.
The move comes as the Eco Inn Hotel Group, which has been operating these hotels for a number of years, seeks to leverage on the management expertise of Pragma Hospitality through “modern technologies and techniques”.
The changing of management hands will free Eco Inn Hotel Group to concentrate on the development of more hotels in Thailand, the company said in a statement.
Under the deal, Pragma Hospitality will work towards ensuring that the Eco Inn brand achieves success in the budget hotel segment and compete effectively with larger rival brands across second-tier locations.
It will also be supporting the creation of a portfolio of hotels that is both scalable and recognisable throughout the region.
Alexander Wallace, CEO of Pragma Hospitality, commented: “We see the Eco Inn brand as a great model with potential to be scaled, therefore we are working closely with the owner to expand the brand efficiently with the goal to become a major player in Thailand’s budget hotel segment.”