Swiss-Belhotel International will be expanding its portfolio in Vietnam with a series of new hotels, resorts and residences in destinations all across the country.
Currently, the group operates one hotel in Vietnam, Swiss-Belresort Tuyen Lam, an elegant upscale retreat in the country’s Central Highlands.
But the Hong Kong-based hospitality company is now planning a significant expansion of its Vietnamese portfolio, with the target of launching at least 10 hotels and resorts in the next three to four years.
Destinations under consideration include key cities like Hanoi, Ho Chi Minh City, Haiphong and Danang; beachfront locations like Phu Quoc, Quy Nhon and Van Phong; as well as cultural sites such as Sapa and Hoi An.
The group already has two confirmed properties in the pipeline.
Slated to open by end 2019, Swiss-Belhotel Suites & Residences Ha Long Bay will feature 298 apartment-style rooms, a spa, fitness centre, swimming pools, multiple F&B outlets, a ballroom and meeting rooms.
In 2022, Swiss-Belresort Bai Dai Phu Quoc will open on the coast of Phu Quoc, southern Vietnam’s “Pearl Island”. Resort facilities include 218 rooms and villas, outdoor pools, a spa, dining options such as a seafood restaurant and beach club, as well as space for events and weddings.
Swiss-Belhotel International’s development in Vietnam forms part of a broader global growth strategy. By end 2020, the group expects to increase its total portfolio to 250 properties comprising approximately 25,000 rooms under its 14 diverse brands.