Agoda launches enhanced API service for B2B2C partners

Agoda has released a suite of enhanced products and technology to help businesses looking to capitalise on the growing travel sector.

The company’s enhanced API allows partners, from distributors to corporate travel agents, convenient and quick access to its inventory of over 2.5 million properties in over 200 countries and territories. Their customers will be able to choose from different accommodation options such as hotels, resorts, villas, ryokans, guesthouses and vacation rentals.

Agoda’s enhanced API will give its partners quick access to its inventory of over 2.5 million properties

Agoda has already signed deals with three GDSs so that corporate partners can connect to its extensive inventory and search for the best rates for their clients.

Additionally, partners who wish to expand their travel offerings beyond accommodation can now enjoy competitive rates on Agoda’s growing Flights inventory, said the company in a statement.

For partners that need access to inventory and best-in-class rates but want to maintain the look and feel of their brand, Agoda’s latest white label platform is a fully-loaded “turn-key” solution that allows them to provide their customers an online experience that they are used to, from customisable colours, URL to product selection.

Partners with their own inventory also have the option of using a white label extranet where they can seamlessly manage their supply along with Agoda’s.

Mike Saslow, head of strategic partnerships, North America, said: “Our partners tell us that access to Agoda’s best-in-class rates and the ability to offer a familiar brand experience to their customers are key features companies look for in a partner to help them drive conversion and customer loyalty.“

Agoda has developed a single sign-on solution that will improve travellers’ overall booking experience as they can automatically login from the partner’s site to Agoda’s platform, making the process more seamless. Single sign-on will also allow travellers to participate in the partner’s loyalty or reward program, while taking advantage of Agoda’s member rates, hence reducing friction and improving conversion for partners.

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