Rosidah Abdullah has been appointed director of sales & marketing at the soon-to-open Four Points by Sheraton Kuala Lumpur, Chinatown in Malaysia.
In her new role, Abdullah will head the hotel’s sales, marketing, events, revenue management and reservations divisions, while developing business strategies that drive growth, maximising all revenue streams and exceeding business goals of the hotel.
With 15 years of sales and client management experience in the hotel industry, Abdullah previously served as director of sales at a sister property of the Marriott group in Malaysia, The Westin Kuala Lumpur.
Prior to that, Abdullah was assistant director of sales at Grand Millennium Hotel Kuala Lumpur under the Millennium Hotel and Resorts. She was also the senior sales manager of Hilton Worldwide Malaysia’s national sales office for four years where she oversaw key accounts for six Hilton hotels nationwide.