Singapore- and Dubai-headquartered search engine Wego, which is the largest online travel marketplace in the Middle East and North Africa (MENA), has teamed up with Singapore Tourism Board (STB) Middle East to drive more GCC travellers to visit Singapore during the winter season.
The joint partnership aims to increase brand and destination awareness to Singapore, showcasing the unique experiences, events and all-year-round activities in the country, which attracted 18.5 million visitors in 2018.
Mamoun Hmedan, Wego’s managing director, MENA and India, said: “We saw a 34 per cent increase in the number of bookings to Singapore on our platform in 1H2019 compared to the same period in 2018. Through our partnership with STB, we aim to educate travellers and showcase Singapore’s unique offerings helping holiday makers plan and book their next trip.”
STB’s area director Middle East Beverly Au Yong believes that the NTO’s first collaboration with Wego in the Middle East will showcase the wide variety of specially curated experiences available for every passion tribe – foodie, explorer or action-seekers – in Singapore under the Passion Made Possible brand.